Branding for Lesly Law — An estate and family law firm from New York.
MISSION FOCUS
Branding
DELIVERABLES
Brand Guidelines Book
LAUNCH CREW
Coleman Milligan
Jake Froese
Brand Direction
We created a pattern and color heavy brand identity that speaks to the luxury family law clients of New York City.
COLORS & Typography
We used soft cools and warms to replicate the feeling of deep purple and gold commonly associated with prestige or wealth. These colors combined with the simplicity of the logo and typography create a mature looking brand.
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PATTERNS
We created intense patterns and textures that when paired with the brand colors create eye catching designs across different mediums.
