Welcome to 2023, another year in the Twenty-First Century where the charging bull of modern business ushers every business owner and manager in America into the march of marketing. An inescapable aspect of modern business is visibility, you need to be seen–like, TONS! Graphic design is an essential aspect of getting those prospective eyeballs perusing your business from top to bottom; with its ability to effectively communicate a brand’s message, increase buyer engagement, and churn up revenue. In the digital age, businesses are relying more and more on visual content to market their products and services to keep up with the modern demands of their clients, making the role of a graphic designer crucial in the success of businesses in 2023.
Why should you care?
Since I assume most of you reading this have also been affected by the pandemic, inflation, and everything else shaking-up the world today, I get how many businesses may be hesitant to invest in professional graphic design services, opting instead to handle the work in-house or through a friend. While this may seem like a cost-effective solution, it can actually have negative business implications in the long run. Think back to a business you came across where you just laughed at how bad it looked, remember the name? Me neither–but I still cringe. More lucrative results will come from the work of an experienced graphic designer, TwentyThree.Five has the best.
One of the main benefits of hiring an agency for graphic design is the level of expertise and experience they bring to the table. A professional graphic designer has the skills and knowledge to effectively convey a brand’s message and create visually appealing content that resonates with the target audience. In contrast, an in-house team may lack the necessary training and experience, leading to subpar designs that fail to effectively communicate the brand’s message.
On top of just expertise, hiring an agency for graphic design allows for a greater level of flexibility and scalability. We want to maintain a relationship with you and grow together, this is why we offer many services so you don’t have to headhunt with every business evolution. As businesses grow and evolve, their graphic design needs may also change. An agency can easily adapt to these changes and provide the necessary resources, whereas an in-house team may struggle to keep up with the demand.
Another benefit of hiring an agency is access to a wider range of services, such as video production, web design, and ads management. These services can greatly enhance a brand’s visual content and overall marketing strategy. For example, a digital marketing agency in Utah may offer PPC management, SEO services, and social media marketing in addition to graphic design. This allows businesses to have a comprehensive approach to their marketing efforts, rather than having to piece together different services from various vendors.
Graphic design can be applied to various aspects of marketing to help businesses in promoting their products and services. One way is through brand development, where a designer works with the business to create a cohesive visual identity that reflects the brand’s values and mission. This includes everything from the logo and color palette to typography and imagery. These are seen on each social media page, the entire website, product packaging, brick-and-mortar interior design, signage, SWAG, etc. We can help you identify where you should focus your efforts.
Another application of graphic design in marketing is through the use of social media and other digital channels. A graphic designer can create visually appealing graphics and designs for social media posts, emails, and digital ads to grab the attention of the target audience and encourage engagement.
Graphic design can also play a role in the digital marketing funnel, from awareness to conversion. For example, a designer can create landing pages and website graphics that effectively convey the brand’s message and value proposition, encouraging potential customers to take the desired action, such as making a purchase or filling out a form.
In addition to the marketing aspect, graphic design can also benefit businesses in other areas such as customer service and internal communication. Designs can be used to create instructional materials, presentations, and other materials to streamline processes and improve communication within the company.
I think it’s clear that the benefits of hiring an agency for graphic design far outweigh the potential cost savings of doing the work in-house. The level of expertise and range of services offered by a professional agency can greatly improve a brand’s visual content and overall marketing efforts, leading to increased business success in 2023 and beyond.
Work with us
Your business is worth the attention, especially in the new year. Partner with an agency like TwentyThree.Five to get the services your marketing plan needs. If you’re a business in the Salt Lake City area you know how saturated it feels, if you’re a business in Los Angeles you REALLY know how saturated it feels. Shine through with services from brand development to website design and development, a creative marketing agency can provide the skills and resources to help your business thrive in the digital age. Schedule a call with our team today to get your mission launched!