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MISSION LOG :: HELLZ HOLE V1.1

Branding & Identify Design for Hellz Hole Coffeehouse — A coffeehouse for outdoor enthusiasts.

MISSION FOCUS

Branding

DELIVERABLES

Brand Guidelines Book

Packaging

LAUNCH CREW

Coleman Milligan

Em Furukawa

Secondary Logos-01
Secondary Logos-02

BRAND IDENTITY

Hellz Hole Coffeehouse's design direction draws from Southern Utah's outdoor culture and Hell's Canyon Trail, crafting a unique identity with a vibrant palette echoing the region's scenic beauty.

PACKAGING

Hellz Hole Coffeehouse's packaging transports customers to Southern Utah's wilderness.

COLORS & TYPOGRAPHY

The color scheme embraces the natural landscape of southern Utah, evoking the serenity of Saguaro Green and the earthiness of Rust.

RUST

SAGUARO GREEN

JET

BLACK

WHITE

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