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MISSION LOG :: DA-SEBRA VINTAGE V1.0

Branding for Da-Sebra Vintage — An online boutique vintage shop.

MISSION FOCUS

Branding

DELIVERABLES

Brand Guidelines Book

LAUNCH CREW

Em Furukawa

Coleman Milligan

Social Media

In a world of fast fashion it's imperative that vintage clothing shops stand out on every channel including social media. Using consistent colors and patterns alongside a "retro" ad style creates unique and memorable impressions.

Colors & Typography

The essence of the brand is driven almost entirely by the colors and typography. Using art deco colors and fonts elegantly transport you into the past.

#1A2D26

#C1A04F

#27333F

#C56522

#2E2532

Design Process

Vintage clothing is a broad and ever-growing industry which allowed us to draw inspiration from a variety of art styles and time periods to create a unique brand that speaks to many different customers.

The primary logo is built with Poiret One as its foundation, but with an added flair to match the art deco style of the 1920s.

da sebra icon fashion (3)
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