Commerce Catalyst // Branding & Web Design Mission // TwentyThree.Five

ARCHIVES PROTOCOL REQUESTED // PERMISSION: GRANTED

MISSION LOG :: commerce catalyst V1.0

Branding, Design Systems, and Web Design for Commerce Catalyst — A community and conference for eCommerce operators in Utah.

MISSION FOCUS

Branding

Web Design

DELIVERABLES

Brand Guidelines Book

Website Design & Launch

LAUNCH CREW

Coleman Milligan

BRAND IN USE

Commerce Catalyst connects with its audience through a wide range of digital and physical touchpoints ranging from the website and social channels to event signage and promotional materials. Every touchpoint needed to be consistent, on-brand, and boldly delivered so the brand feels unmistakable, cohesive, and memorable at every interaction.

BRAND IDENTITY

Commerce Catalyst entered the project with a strong core logo, and the branding for its flagship event, Catalyst 25, was also well executed. However, the two existed as separate systems, lacking cohesion, organization, and a clear design hierarchy. By refining the core logo, unifying the strongest elements of both Commerce Catalyst and Catalyst 25, and developing a new suite of branded assets, we created a single, scalable brand identity that feels cohesive and immediately resonates with the Utah community.

//   Refinements to the existing Commerce Catalyst logo

//   Scalable Logo Suite

//  Color Strategy & System

Seasalt

Rose Cloud

Mauve

Heliotrope

Amethyst

Midnight

Seasalt

Rose Cloud

Mauve

Heliotrope

Amethyst

Midnight

Seasalt

Rose Cloud

Mauve

Heliotrope

Amethyst

Midnight

//  Supporting Brand Assets

//   Updated brand guidelines

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